Jeanne Lanvin Eau de Parfum...

As Irrisistible as a Pretty Pink Dress

This perfume is an ode to the visionary founder and designer, Jeanne Lanvin, a celebration of the House's feel for fashion. Albez Elbaz set the tone: the perfume and its vial were to bes as irresistible as a pretty pink dress. A dress that can be worn with the greatest of ease, bringing joy, humour, candour and a certain "je ne sais quoi" to the wearer's steo.

The perfumer Anne Flipo based her creation on the perpetually seductive musk, with a sweet blackberry and pear top note that leads into a heart made of raspberry, pink peony, crystallised rose and white freesia. It is a definitively fruity, floral, and joyous, stimulating all the senses.

Alber Elbaz dressed his vial in a soft pink tulle ribbon. A master's touch. A gros grain label that resembles those used on Lanvin's dress collections. Jeanne Lanvin's name emerges out of the transparency in decorative stitching. Alber Elbaz designed the vial like an imaginary dress for the lady who will wear the scent.

The lid is stamped with the Paul Iribe's now legendary image of Jeanne Lanvin and her daughter Marguerite: an ultimate gesture of affection and respect.