JEAN PATOU

Born in Paris to an industrial bourgeois family, Jean Patou was just 22 when he founded his first couture business, selling it to set up a second and finally a third in his own name in 1914. Embracing Art Deco, Jean Patou became a pioneer in contemporary fashion and perfume, playing on the balance between tradition and modernity.

Initially leading the way in '20s fashion, the Parisian couture house presented its debut perfume, JOY, in 1929 following the Wall Street Crash. Now a legend in the world of fine fragrance, the provocative perfume house draws on its outstanding heritage and continues to intrigue and excite a new generation of perfume lovers.